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NBC Sports Group sees record viewership for Mid-Ohio race
Posted by: ASkyler on Aug 05, 2016 - 05:16 PM
IndyCar News
NBC Sports Group sees record viewership for Mid-Ohio race


The July 31 simulcast of The Honda Indy 200 at Mid-Ohio on NBCSN and CNBC delivered 929,000 viewers to rank as NBC Sports Group's most-watched Verizon IndyCar Series race since it acquired telecast rights prior to the 2009 season. The telecast earned a 0.64 rating.

It was also the most-watched Verizon IndyCar Series race on cable television since the 2008 Richmond race on ESPN (947,000 viewers). Viewership peaked for The Honda Indy 200 at Mid-Ohio, won by Team Penske's Simon Pagenaud, in the 3-3:15 p.m. ET quarter hour with 1.326 million viewers.

 
The race from Mid-Ohio Sports Car Course was originally scheduled to air on CNBC with a later encore airing on NBCSN, but when Sunday's NASCAR race at Pocono was postponed, the Verizon IndyCar Series race from the popular permanent road course in Lexington, Ohio, was also simulcast on NBCSN.

NBC Sports Group is on pace for its most-watched Verizon IndyCar Series season. Through seven telecasts, average viewership has been 505,000 viewers, up 28 percent from 2015 (394,000). The 2016 telecasts continue a strong surge that has seen nine of the last 13 races on NBCSN average more than 500,000 viewers, more than the prior six seasons combined (five races).

NBC Sports Group's five most-watched Verizon IndyCar Series races to date have been: Mid-Ohio 2016, airing on NBCSN and CNBC, with 929,000 viewers; Sonoma 2015, NBCSN, 841,000; Mid-Ohio 2015, NBCSN, 666,000; Edmonton 2011, CNBC, 642,000; and Pocono 2015, NBCSN, 635,000.

Pocono Raceway is up next on the 2016 schedule, with the ABC Supply 500 airing live on NBCSN at 3 p.m. ET Aug. 21. After that, it's the completion of the Firestone 600 at Texas Motor Speedway (9 p.m. ET Aug. 27), the INDYCAR Grand Prix at The Glen (2 p.m. ET Sept. 4) and the season-ending GoPro Grand Prix of Sonoma (6:30 p.m. ET Sept. 18) - all airing live on NBCSN.


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