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Primetime Feels The Power Behind The Blast
Today announces the partnership between South Florida-based American Le Mans Series racing team, Primetime Race Group and American Blast Energy Drink, New York based energy and vitamin beverage company. Newly founded American Blast Energy Drink becomes the official energy drink sponsor for the GT2 class racing team during the 2008 Detroit Grand Prix (August 29 – 30, 2008). The partnership exchanges the power of fuel and the power of energy to become a winning lifestyle beverage for racing enthusiasts, athletes and consumers around the world.
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American Blast Energy Drink is available in select markets throughout the United States, Mexico and Russia and is fiercely growing to become America’s favorite energy drink. The American Le Mans Series fans will have the opportunity to try American Blast 2 oz. shots at the Primetime garage throughout the race weekend. In addition, American Blast 8 oz. samples will be available Friday evening August 29th at the Mark England Runway Boutique in downtown Detroit where Primetime drivers, Joel Feinberg and Chris Hall, will be as equally appealing out of their eye-catching Viper as they are in the specially tailored Mark England Collection.
The partnership between Primetime and American Blast allows consumers to test the beverage in a unique environment creating an unforgettable brand experience. The sexy American Blast black label can will be featured on the sleek Primetime Viper at the Detroit Grand Prix.
“We are excited to be apart of the American Blast Energy Drink launch. The team looks forward to having American Blast in our garage to give them a boost of energy throughout the long race weekend and I am confident the fans will love it” states Joel Feinberg, Primetime Race Group owner and driver.
“The perfectly blended beverage combination of energy and the essential vitamins is not easy to find so I developed the American Blast brand while training a arathon. Primetime Race Group is a seamless fit for the American Blast brand as endurance for the sport is a key component. I foresee the Detroit race to be the beginning of a prosperous and successful future for American Blast and Primetime” comments Robyn Russo, American Blast Energy Drink founder.
PaddockTalk Perspective
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