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NASCAR Truck Series TV Ratings Up 14 Percent
The NASCAR Craftsman Truck Series race from Dover scored an average Nielsen Household Rating of .82 (597,000 households) on SPEED, up 14 percent from last year’s .72 (513,000 households). This year’s race at the Monster Mile peaked at a .99 (719,000 households), up 16 percent from last year’s peak of .85 (600,000 households).
The Trucks, with Nielsen Ratings up for the last four consecutive races on SPEED and nearly 20 percent year-to-year from 2007, are back on track this weekend, with live coverage from Texas Motor Speedway beginning Friday at 8:30 p.m. ET live and exclusively on SPEED.
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PaddockTalk Perspective
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