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Ford Partners With Kelly Clarkson In The Fight Against Breast Cancer
Ford ramps up its fight against breast cancer by announcing today a very special addition to its 2007 Warriors in Pink Campaign in support of Susan G. Komen for the Cure. Two-time Grammy-winner and former American Idol winner, Kelly Clarkson joins Ford’s fight by appearing in their campaign designed to drive awareness of the Warriors in Pink initiative. Ford has supported Komen for the Cure for 13 years and has dedicated more than $90 million in cash and in-kind donations to save lives and help end breast cancer forever. Last year, the line of apparel generated more than $1.1 million in sales, with all net proceeds going to Komen.
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The Grammy winner is joining Ford in the fight against breast cancer for the second year in a row. As a supporter of breast cancer awareness and eradication, this year, Clarkson will be the face of the Warriors in Pink print campaign as well as the PSA on the importance of early detection to be featured on fordcares.com. In addition, Clarkson designed a one-of-a-kind customized Warriors in Pink miniature Mustang that will be auctioned off during the month of October. In 2006, a portion of tickets sold for Clarkson’s Addicted summer concert tour was donated to Komen for the Cure as part of Ford’s Warriors in Pink effort.
Part of a multi-faceted campaign supporting the Komen for the Cure, the print ads featuring Kelly Clarkson will debut on September 4 in a national print campaign running in Conde Nast, Meredith, Rodale, Martha Stewart Omnimedia and Time, Inc. publications this fall including Better Homes and Gardens, Cooking Light, Entertainment Weekly, Glamour, Good Housekeeping, In Style, Self, Women’s Health and People.
"It is so important for all women to realize that the earlier breast cancer is detected, the better a woman’s chance to go on to live a full life. I wholeheartedly support breast cancer awareness and the eradication of this deadly disease and am proud to be affiliated with Ford’s Warriors in Pink campaign for a second year in a row," says Clarkson. "Through my partnership with Ford, I hope to raise awareness and encourage women of all ages to join in the fight."
Launched in 2006, the Ford Warriors in Pink campaign recognizes the strength and courage it takes to deal with the everyday challenges of fighting breast cancer. The Warriors in Pink collection of apparel for men and women feature important symbols signifying the message of hope, strength and unity in the commitment to the fight against breast cancer. Three new Warrior symbols debut this year, representing the Warrior spirit in each one of us, from power and courage to strength and compassion. These new symbols will be found on additional apparel items available for men, women and children. All apparel is available on Fordcares.com and 100 percent of net proceeds will be donated to Komen for the Cure.
In another addition to the 2007 campaign, Ford announced earlier this year the new 2008 Mustang with Warriors in Pink package. Produced in a limited edition of 2,500 units, the Mustang with Warriors in Pink package is the first-ever Ford vehicle designed exclusively in support of Susan G. Komen for the Cure and is currently available for consumers at their local Ford dealer. Sales from the Warriors in Pink package will help raise funds for Susan G. Komen for the Cure. Ford's goal is to donate more than half a million dollars through these sales in addition to other fundraising efforts.
Available on V-6 Premium Array Coupe or Convertible models, the Mustang with Warriors in Pink package includes a pink ribbon and Pony fender badge, pink Mustang rocker tape striping, charcoal leather seats with pink stitching, aluminum-spoke steering wheel with pink stitching and charcoal floormats with pink ribbon and contrast stitching. The Mustang with Warriors in Pink package, which includes the Mustang Pony package, will be available in three colors to please the spirits of all Warriors: black, metallic silver and performance white.
PaddockTalk Perspective
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