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Univision Beating ABC and ESPN2 for World Cup Audiences in Key Demos
In the first 14 of 64 matches of the FIFA World Cup 2006(TM) tournament, Univision (NYSE:UVN), the championship's official Spanish-language television network, has outdelivered English-language networks ABC and ESPN2 by +11%, averaging 2.3 million Persons 2+.
According to Nielsen's National Television Index (NTI), Univision also averaged 1.4 million Adult 18-49 viewers versus ABC/ESPN2's 1.2 million for an +18% advantage. Among Kids 2-11 and Teens 12-17, Univision held the advantage over ESPN2 by +57% and +20%, respectively.
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In addition, Univision's record-breaking telecast of last Sunday's Mexico versus Iran match was also the #1 Weekend Daytime program (Saturday/Sunday 7am-7pm) among Men, Women and Adults 18-34 among all networks. It was also the #2 sports telecast for the entire weekend among Men and Adults 18-34, behind only ABC's primetime coverage of the second NBA Finals Game.
Through 14 matches, Univision's 2006 World Cup coverage is doubling and tripling past World Cup averages
PaddockTalk Perspective
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