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Tecate Sponsoring Authentic Mexican Concert to Kick-Off Race on April 7
As the official beer sponsor of the 32nd annual Toyota Grand Prix of Long Beach, Tecate will be sponsoring the classic Mexican rock band El Tri during its "Fiesta Friday" concert in the streets of Long Beach on April 7. This world famous band fronted by Alex Lora will be performing many of its legendary rock hits for thousands of fans at the main concert stage in front of the Long Beach Performing Arts Center starting at 6 p.m. Race ticket holders will be able to enjoy the concert free of charge.
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"We are thrilled to be bringing El Tri to Southern California and to the thousands of race fans at this year's Grand Prix," said Jorge Cornejo of Heineken USA. "As a pioneer in Mexican rock music, El Tri has greatly impacted the Hispanic music industry, so to have them on our stage is an incredible honor. The Tecate 'Fiesta Friday' concert is sure to be a memorable event for all fans."
Having sold more than 100 million albums in its native land, and spearheading the Rock En Español or "rock in Spanish" music movement, El Tri is one of the most respected rock bands in the history of Mexico. They have often been called "the Mexican Rolling Stones" due to their timeless rock sound, and their music has been likened to the classic sounds of AC/DC, U2 and even Jimi Hendrix. El Tri has shared the stage and rocked alongside The Rolling Stones, Carlos Santana, The Ramones, and Creedence Clearwater Revival, among many others.
"Racing is all about speed and adrenaline, and nothing can imitate that sensation quite like rock n' roll," said Alex Lora. "We'd like to personally invite all the racing fans to join us for an evening of great music at this year's Fiesta Friday."
In addition to the concert, Tecate will also celebrate "Fiesta Friday" with two authentic cantinas located throughout the race venue, where adults 21 and older can enjoy Mexican food, Tecate, and live Mariachi music. In addition to the cantinas, there will be two Playas Tecate, complete with sand volleyball courts, music, food and ice cold Tecate for adults 21 and older.
Tickets for the 32nd Annual Toyota Grand Prix of Long Beach are on sale now and can be ordered by calling the toll-free ticket hotline: (888) 82-SPEED. Tickets can also be purchased online at www.longbeachgp.com or in person at the Grand Prix ticket office (3000 Pacific Ave., Long Beach, Calif. 90806).
For up-to-date ticket information, descriptions of the various club ticket packages or announcements of special Grand Prix event activities, visit the official Toyota Grand Prix of Long Beach Web site at www.longbeachgp.com.
PaddockTalk Perspective
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