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V8 Supercar: Telstra - Naming Rights Sponsor Of Sydney Telstra 500
Iconic Australian company Telstra has been announced as naming rights sponsor of V8 Supercars’ flagship event of 2009 – the Sydney Telstra 500 – at Sydney Olympic Park this December.
Australia's leading media-communications company secured the naming rights for the grand finale of the V8 Supercar Championship Series at Sydney Olympic Park for the next four years.
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Chairman f the Hombeush Motor Racing Authority John Conde made the announcement at the official event launch at Martin Place today. It followed an historic early morning crossing of the Sydney Harbour Bridge by six V8 Supercars in full race mode to celebrate the inaugural Sydney Telstra 500.
V8 Supercars Australia Chairman Tony Cochrane said Telstra’s partnership in the blue chip event was a great coup for Sydney’s signature event.
"Telstra is one of Australia’s best known brands and to have this iconic Australian company put its name to the Sydney Telstra 500 is a glowing endorsement for the event. The Sydney Telstra 500 is an annual event of international caliber and one that must not be missed," said Cochrane.
"Telstra is a long-term partner of V8 Supercars through BigPond’s platform sponsorship of our sport and an integral partner in our business through its world class online services.
"We are absolutely delighted to have Telstra on board."
Telstra put its name to the race weekend as a leading part of its portfolio of sports, arts and community sponsorships and an investment in a uniquely Australian sporting event.
Telstra Media Group Managing Director Justin Milne said Telstra is further enhancing its support of V8 Supercars through the sponsorship of the final round of the series.
"Our support of the new Sydney Telstra 500 race is a further commitment to the investment we have made in bringing V8 Supercars to more fans across this country and across the world," Mr Milne said.
"Through BigPond online and on mobile, we will be taking V8 Supercars to a potential audience of more than 9.7 million.
"BigPond has been involved with V8 Supercars for more than six years and in that time we have been proud to bring fans of the sport even closer to the action with our technically innovative and award-winning online site and our rich interactive mobile site," he said.
Telstra’s backing of the event compliments the commitment of the New South Wales Government that is providing Sydney Olympic Park and funding the construction of the facilities for the next five years.
"Premier Rees and his Government have made it clear they are in the business of staging big events to showcase Australia’s best international city and New South Wales to the world," Mr Cochrane said.
"With the incredible support and vision of the Premier and Minister Ian McDonald the Government has backed the Sydney Telstra 500 as the city’s largest event in 2009 and beyond."
A first year crowd of 150,000 people is expected to attend across the three days. The event will be televised live throughout Australia and New Zealand as well as broadcasts in 110 countries and 850 million homes internationally.
In addition to streaming the live telecast of the race online and on Telstra Next G™ mobiles, BigPond Sport will also stream live qualifying. BigPond Sport also provides an international portal so fans overseas can view the live stream of the race.
At today’s launch it was announced that major concerts will take place on both Friday and Saturday nights with a significant line up of talent for both nights. The acts will be released on Monday 28th July for both concerts.
"We will have the best touring car racing on show by day and a celebration by night at what is the best purpose built entertainment precinct in the country," he said.
"It will be the first time since 2000 that the entire main Olympic Park precinct has been used for a single event.
The Friday and Saturday night concerts are included in the price of a ticket on the day. Spectators can attend a full day of action and entertainment, followed by the premier acts by night.
The public were treated with a taste of what to expect with a live concert from the Potbelleez at the launch.
"Olympic Park is tailor made as an entertainment and events precinct and this three-day spectacular will turn the area into a showcase street circuit which will make every Australian proud," Mr Cochrane said.
The Sydney Telstra 500 launch was attended by the superstars of V8 Supercars including current Champion Jamie Whincup, Cameron McConville, James Courtney, Will Davison, Mark Winterbottom, Russell Ingall, Rick and Todd Kelly, Fabian Coulthard and Mark Skaife, as well as a host of other V8 champions.
Tickets to the Sydney Telstra 500 go on public sale via Ticketek outlets from 9am on Monday. Prices are extremely affordable and range from a $35 Friday general admission to a premium, three day grandstand seat at $299. All tickets include free NSW Government public transport in Sydney.
PaddockTalk Perspective
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